Highlight Your Development
Your Specialist New Build Sales & Marketing Partner
Highlight offers flexible and fully outsourced sales and marketing services designed to support SME developers, housing associations, and institutional investors. Whether you need a partner to manage the full sales process or targeted input to improve performance at key stages, we embed quickly and deliver with impact.
We work across tenures – from open market homes and shared equity to shared ownership and custom build plots – helping our partners accelerate reservations, reduce sales voids, and improve the buyer experience.
Our support covers every aspect of the sales journey:
- Development branding and pricing strategy
- Lead generation and targeted marketing campaigns
- Buyer qualification, sales progression, and handover
- Structured reporting and performance insight
We can operate as your sales team or integrate with your existing resource to bring structure, pace, and consistency to your programme.
For investors and funders, Highlight offers assurance that homes are being actively promoted, demand is captured early, and risks are being mitigated through informed, data-led decision-making.
Whether you’re preparing to launch, responding to slower sales, or looking to outsource delivery, Highlight provides a commercially focused, outcome-driven approach. We help protect margins, improve absorption, and create long-term value – whether for a single site or a wider pipeline.
New Build Sales
Highlight supports housebuilders across Scotland and England with tailored sales and marketing solutions designed to increase visibility, generate qualified enquiries, and accelerate sales.
We attract, educate, and qualify prospective buyers through co-branded marketing and enquiry management, verifying eligibility and affordability in line with Section 75 (Scotland) and Section 106 (England) requirements to ensure only genuine, financially prepared purchasers progress.
For developers in Scotland’s Central Belt, we also offer a fully outsourced sales and marketing service – managing listings, viewings, reservations, and sales progression to deliver a seamless, compliant, and customer-focused route from enquiry to completion.
Creative Design
Raising the Standard
From initial concept to delivery, our services include:
• Brand Identity: Develop logo design, name creation, and detailed branding guides.
• Brochures and Marketing Collateral: Traditional brochures to interactive materials
• Photography and Video: Professional visuals that capture the essence of your developments, including internal, external, and area amenities.
• Digital Marketing: Engaging website designs, HTML e-shots, and social media content.
• Signage and Marketing Suites: Eye-catching site hoardings, roadside signage, and sales suite materials.
Marketing & PR
Bright Ideas, Impactful Results
We provide actionable insights and targeted strategies designed to connect with the right audience and deliver measurable results.
Our approach includes comprehensive market analysis, detailed buyer profiling, and competitive benchmarking to position your developments for success. By understanding market trends and buyer behavior, we create strategies that align with your goals and effectively engage your target audience.
Using robust market intelligence, we deliver data-driven recommendations that shape pricing strategies, uncover growth opportunities, and optimise marketing efforts for maximum impact.
Highlight Your Development
Reach genuine buyers, protect margins, and keep your programme on track.