Highlight supports housing associations across Scotland and England to increase access to affordable home ownership and strengthen sales performance through tailored marketing and customer engagement services.

Where local agents lack experience, Highlight Housing specialises – explaining each tenure clearly, building buyer confidence, and removing the stigma around affordable housing

Our approach combines housing expertise, compliance assurance, and customer care – ensuring every enquiry is handled professionally, transparently, and in line with national and local policy requirements.

Qualified Lead Generation Service (Scotland and England)

We attract, educate, and qualify prospective buyers through co-branded marketing and enquiry management. Each lead is verified for eligibility and affordability in line with Section 106 (England) or Section 75 (Scotland) requirements before referral. This ensures that only genuine, financially prepared buyers are introduced to your sales team – improving efficiency, compliance, and conversion rates.

Fully Outsourced Sales Agency Service (Central Belt Scotland only)

For Registered Social Landlords operating within Scotland’s Central Belt, Highlight offers a fully outsourced sales and marketing solution. We manage every stage of the customer journey – from listings, marketing, and viewings to reservations and sales progression. Acting as an extension of your team, we provide a seamless, compliant service that enhances buyer experience and supports timely completions.

Key Features

• Co-branded marketing and communication materials
• Compliance with Section 75 (Scotland) and Section 106 (England) requirements
• Qualified lead generation and enquiry management
• Buyer affordability and eligibility checks
• Viewings, reservations, and sales progression (Central Belt RSLs only)
• Transparent reporting and live tracking via the client dashboard

Highlight offers flexible, compliant sales support tailored to your organisation’s needs – helping housing associations deliver good-quality affordable home ownership across both Scotland and England.